Community Not Consumerism

The day following Thanksgiving, known as Black Friday, is the opportunity for a few to get what they normally wouldn’t be able to afford at regular prices but in most cases, it is a circus created by our collective obsession to hunt for the bargain prices to be used as an excuse to buy more of what we don’t need. The word Black in Black Friday means that margins of profit will be in the black instead of being in the red because of the high volume of sales on that day. Black Friday also reveals the degree to which low wages are inadequate when we see in the media hordes of competitive shoppers pushing minimum wage employees out of their way.

This year, the day after Thanksgiving, across the street from a Walmart on Memorial Drive in Atlanta, local activists used creative ways to remind the public that Walmart deprives communities from investing in their local potential and from earning decent wages.